Shake Appeal was founded in 2008 by Chanachai Ohpanayikool. Influenced by the geeky style of casual menswear with a twist of outdoor wear, Shake Appeal also cites such musicians as Lou Reed, Iggy Pop, and Sonic Youth as inspiring elements of its design vision. Concentrating on basic staples like t-shirts, shirts, and jackets, Shake Appeal creates functional menswear outfits in favour of unique and wearable style.