Shake Appeal was founded in 2008 by Chanachai Ohpanayikool. Influenced by the geeky style of casual menswear with a twist of outdoor wear, Shake Appeal also cites such musicians as Lou Reed, Iggy Pop, and Sonic Youth as inspiring elements of its design vision. Concentrating on basic staples like t-shirts, shirts, and jackets, Shake Appeal creates functional menswear outfits in favour of unique and wearable style.
Noticeably happy and optimistic clothes for men is Shake Appeal’s design philosophy.
The Designer, Chanachai Ohpanayikool, born in Bangkok in 1983, Immediately after graduating from Istituto Marangoni, London, in 2007, he started Shake Appeal, the Bangkok based unique and wearable menswear label.